TDP 179: Froedtert Health’s Dr. Brad Crotty: What Startups Get Wrong Working With Health Systems, Using Qualitative Data to Understand why Tech Isn’t Working, and Should Health Systems Still Have Venture Arms in 2025?

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On this episode of The Digital Patient, Dr. Joshua Liu, Co-founder & CEO of SeamlessMD, and colleague, Alan Sardana, chat with Dr. Bradley Crotty, Chief Digital Officer at Froedtert Health and Interim President at Inception Health, about "What Startups Get Wrong Working with Health Systems, Using Qualitative Data to Understand why Tech Isn’t Working, and Should Health Systems Still Have Venture Arms in 2025?" Click the play button to listen or read the show notes below.
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Audio:

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Guest(s):

• Dr. Bradley Crotty, CDO at Froedtert Health and Interim President at Inception Health
• Dr. Joshua Liu, Co-founder & CEO at SeamlessMD

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‍Episode 179 - Show Notes:

[00:00:07] Episode preview

[00:04:40] Returning to the Roots of Medicine

[00:09:19] From the Web to Open Notes: A Digital Calling

[00:15:11] Why Inception Health Was Born

[00:18:43] What Startups get Wrong working with Health Systems

[00:25:09] Should Health Systems have a venture arm in 2025?

[00:29:20] Navigating conflicts of interest in venture-backed innovation

[00:31:57] "You can't make things simple that are complex, but you can make them easy"

[00:36:28] Designing with the Community, not just for it

[00:38:32] Using Qualitative Data to Understand why Tech Isn't Working

[00:40:36] Why Curiosity is Core to Human-Centered Design

[00:41:21] Why Innovation Requires Humility and Courage

[00:42:47] Innovation is a Grind

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Fast 5 Lightning Round:

1. What is your favorite book or book you’ve gifted the most?
   The Innovator's Prescription by Clayton Christensen
2. If you could instantly master any skill, what would it be?
   Storytelling.
3. Would you rather have Super strength, super speed, or the ability to read people’s minds?
   Mind reading.
4. What is something in healthcare you believe that others might find insane?
   The mismatch of resources in U.S. healthcare
5. If you could go back in time to any event or moment, when would it be?
   The Minecraft Movie

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